YouTube released a major new feature today, the ability to create and manage what they call Custom Players. These custom players let creators select which video playlists will be available in the player, wrap their players with a one-color border and push updates out to embeded players around the web. In other words, it does a lot of the things we here at SplashCast have been doing since Februrary. While YouTube’s new player is a serious improvement, it’s also surprisingly underwhelming and has generally received lukewarm reviews. I do think they did a lot of things right, I like their advance and rewind buttons.
There are still many things you cannot do with this new YouTube player that can be done with a variety of other services on the market like Blip, VodPod, Brightcove, Vimeo, Magnify, Searchles and of course us - SplashCast. Here’s my list of things that the new YouTube player still doesn’t let you do:
1. Easily reordering videos
These custom players display the videos contained in any favorites list in your account, but reordering the videos is currently really hard if not impossible. Thus, if you’ve got a welcome message you’d like to always play before your most recent videos - you’re out of luck. That’s not the case with multi-video players from, for example, Brightcove, Magnify or SplashCast. I wouldn’t be surprised to see YouTube add this feature in time.
2. Adding links off-site to anywhere other than YouTube
Don’t expect this to change, YouTube has the traffic and aims to keep it that way. SplashCast’s player can have text slides or item links added to any page on the web, allowing publishers to drive traffic from distributed players back to their own websites.
3. Resizing the player
The standard YouTube player doesn’t resize small well at all - but it’s far worse when you put multiple videos in one player and try to make it small enough to put in a blog sidebar or post. You can’t see the titles or the timer well. As you can see below, even slight adjustments to size aren’t pretty. This isn’t a trivial matter to change. The second custom player option, an extra large player with related videos displayed on the right hand side, is so large that it will likely be used in very limited circomstances.
4. Full screen view
The YouTube player has never allowed a full screen view from inside the embedded player and this new version is no different. Blip’s newest player offers full screen, our miniature players do and all our players in the next version will. I’m surprised that YouTube hasn’t added this yet, but the company may be waiting for market saturation by Flash 9, which makes full screen very easy.
5. Multiple sources
Obviously, the videos in your YouTube customized player have to all be from YouTube. That’s not the case with SplashCast, Magnify, Searchles and VodPod. See the current SplashCast player on the right and hit channel guide. Could you create an experience like this with the new YouTube player? No.
6. Multiple file types
All video is all good for some times and places, but if you want to add audio files you’ll have to look past YouTube. Try Blip or SplashCast to combine both video and audio players in the same player. If you want text, photos, powerpoint files and RSS feeds like video and audio podcasts - SplashCast is the way to go. There’s other options as well, but you’ll have to pick and choose a feature set that works best for your needs.
7. Stats in the player
YouTube gets gargantuan viewer numbers, that’s almost its only real advantage over other services (is that all? lol). You cannot see how many views a video has from inside the player, however. SplashCast’s show info page will display this for you; I don’t know anyone else who does. I expect that YouTube will add this in time if the company is willing to sacrifice just a touch of the simplicity of its current display.



