How to establish an integrated message across all social media platforms according to Phyllis Zimbler Miller:
Step 1: Decide on your core brand or positioning – what is your Unique Selling Proposition that makes you stand out from your competition.
Step 2: Evaluate and revise where necessary your Web site/blog to reflect this brand. Think of your Web site/blog as your home base from which your rockets ships will launch into social media space.
Step 3: Begin with one or two social media platforms, such as Twitter and LinkedIn, and engage based on a social strategy developed to promote your brand. Be sure to have your blog posts support this social media strategy.
Step 4: Expand your social media strategy to more social media platforms, always ensuring that the strategy you use on these new platforms supports your previous social media platform strategy.
Step 1: Decide on your core brand or positioning – what is your Unique Selling Proposition that makes you stand out from your competition.
Step 2: Evaluate and revise where necessary your Web site/blog to reflect this brand. Think of your Web site/blog as your home base from which your rockets ships will launch into social media space.
Step 3: Begin with one or two social media platforms, such as Twitter and LinkedIn, and engage based on a social strategy developed to promote your brand. Be sure to have your blog posts support this social media strategy.
Step 4: Expand your social media strategy to more social media platforms, always ensuring that the strategy you use on these new platforms supports your previous social media platform strategy.
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